![]() In the early 1960s, faced with a downward spiral in sales and the loss of advertising revenue, the TUC relinquished their shares in the newspaper. Nonetheless, fears that political partisanship were hampering the paper’s growth led to problems in the relationship between the owners. It continued to support official Labour policies, but the tone was moderate, reflecting changes in TUC leadership and the commercial concerns of Odhams Press. The political radicalism expressed on the Herald’s pages was largely tempered in its later years. On 14 September 1964, the Guardian reflected on the downfall of the Daily Herald, describing it as a victim of ‘its own and that of its readers’. While readership had increased, many subscribers had low incomes, and this made it difficult to attract reliable income from advertisers. Its reliance on gift schemes and other promotions to recruit readers wasn’t sustainable. It held the coveted title of ‘World’s Best-Selling Paper’ for the next three years.īut the competition took its toll on the Herald. Though competition was fierce, the Daily Herald became the first paper to achieve 2 million daily net sales in June 1933. By the night of 17 March 1930, the Herald had a registered readership of 922,000. On 17 October 1929, sales reached 332,554 copies. Gifts such as fountain pens and cameras were offered, as well as a free £10,000 family insurance policy for registered readers. Despite condemnation from the Newspaper Proprietors’ Association, gift schemes, competitions and promotional campaigns became important tools for building the Herald’s loyal following. If you fail to file your claim against The Daily Herald within one year, the claim is permanently. You must bring any claim against The Daily Herald within one year of the date you could first bring the claim. Recruiting readership was an ongoing concern for Odhams’ busy publicity department. Claims: All claims must be filed within one year. ![]() The new management held rallies across the country, fronted by Labour Party members, and a weekly supplement called ‘The Helper’ galvanised an army of supporters to promote the ‘New Daily Herald’. In late 1929 Odhams Press began a massive drive to boost the paper’s popularity-and, they hoped, achieve a degree of financial stability.Īhead of the Daily Herald’s official relaunch in March 1930, its length was doubled from ten to twenty pages. Image created courtesy of The British Library Boardĭaily Herald page advertising family insurance offer, 15 March 1930 ![]()
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